Sports legends, too, who mesmerized fans with not only their talent but also with charisma, might be a great choice. Marketers would doubtless love to learn their secret to winning over people to their side. Not only should you search through marketing industry movers and shakers, but you could also look at retired political figures who drew voters to their side for years. It needn’t be an exact match, but the speaker’s topic should bring value to the attendees. Secondly, your speaker’s area of expertise should dovetail with the purpose of your event. Ideally, you should start looking as soon as the current year’s event ends.Ĭhoose a Speaker Whose Focus Aligns with Your Own Plan to start your hunt for a speaker at least a half-year before the event. It goes without saying (although we will say it to drive the point home) that you need to start looking for a speaker well before the event. Your audience will appreciate it – and will probably encourage their friends and colleagues to attend as well. Such thoughtfulness seems almost intuitive. If they’ve attended past events, allow them to share (preferably anonymously) what they liked and didn’t like about previous speakers.Ī little extra time spent in research can pay off big-time in finding a speaker who will connect with your audience and their needs. If you start early enough, you can even send out a survey to potential or registered attendees to see what their goals are in attending your event. Whether you’re choosing a small-group seminar leader or the keynote speaker, use available data and analytics to look at the audience’s demographics, level of expertise, and needs to find a speaker that can help them solve the problems they want answers for. Just like in marketing, event planning requires a good amount of research to choose the right speakers. Know Your Audience’s Goals, Desires, and Pain Points Use targeted marketing before and during the event to build anticipation.Choose a speaker whose topic and expertise pair well with your event’s focus.Find a motivational speaker whose speeches draw large numbers of loyal fans.So, it all boils down to finding the right speaker for the right audience – one who’s a proven motivator in both speech and action.
As the meeting planning experts at Meetings Imagined put it, “once you’ve seen one, you’ve seen them all.”
Often, people skip sessions – or even the event itself – if they’ve been to the same event time and time again. One of the main challenges to get people to your event is the boredom factor, particularly if your event is a recurring one. One of the best ways to add pizzazz to your event is to find a motivational speaker that will rock the house. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year. Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events.
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